https://docs.google.com/document/d/133vSVGG8bApMzE-fOkxGUA2HdnHEqrEGeZa034Qabes/edit?tab=t.0#heading=h.e38n3r9qnl8m

Date/Time

• Tuesday 23rd January — between 2pm and 5pm OR 7pm and 9pm
• Wednesday 22nd January — 3pm to 4pm
• Thursday 24th January — between 2pm and 5pm OR 7pm and 9pm

Potential Guests for Roundtable

• Moderator: Caolán
• Agency: KCD (Kevin/Olivia), Melrose (Kili), MarketAcross (Ronnie), Block3 (Valerie/Rebecca)
• In-House: Optimism (Molly/Lynette), Coinbase (Ross), Celo (Charlie), Taiko Labs (Leila)
• Freelance: Shilika Jain, Sarah Coen, Karla Villhelm

Talking Points

• Types of crises that can arise
  • Personal — share sensitive info at your discretion
  • Industry case studies
    • https://docs.google.com/document/d/1LtEcwutKXqCoBOxQy-dMdO2KcA3kWkjvEytBpTM-R-0/edit?tab=t.0
    • https://nymag.com/intelligencer/article/risa-heller-communications-profile.html
    • Thoburns Communications — https://www.prweek.co.uk/article/1580538/former-bell-pottinger-partner-victoria-geoghegan-returns-pr
  • Hypothetical — let’s go through our ideal step by step plan (it’s all about converting crisis to opportunity)
    • Establish facts - golden hour rule - address the issue internally
    • Monitor public channels - prepare statement - brief stakeholders
    • prepare spokesperson - singular voice - begin media relations

https://docs.google.com/document/d/133vSVGG8bApMzE-fOkxGUA2HdnHEqrEGeZa034Qabes/edit?tab=t.0#heading=h.e38n3r9qnl8m